We’re in Day 18 of the NBA’s second lockout in 13 years. While the millionaires continue to stare down the billionaires over revenue percentages and tricky accounting (as evidenced by the exchange between the New York Times and the NBA), there’s one option that needs to be taken off the table: the shortened season. Why is no season better than a shortened season? I present Exhibit Zzzzzz: the San Antonio Spurs.
The last lockout resulted in a 50-game season that saw the San Antonio Spurs win its first championship in franchise history. The effect that title had on the Spurs and the NBA was both surreal and catastrophic, respectively.
What people don’t remember, due to time and the Boston Celtics Big 3, is winning a championship is a process. And losing is a big part of that process. Some teams never even get past the losing. They never catch a break and never hoist the O’Brien.
I’m a Suns fan, I know these things. Jazz and Pacers fans know it. Even though they won’t admit it because of a couple of titles they sandwiched in between afros and Watergate, Knicks fans know it, too.
Executive Director of the NBPA Billy Hunter and NBA Commish David Stern during happier times. If this scene doesn't happen again, and soon, a half-season shouldn't be an option. |
The lockout-shortened season gave the Spurs a shortcut to a title. They’re the only champions that didn’t play a complete season. A long, arduous season of trials and challenges. The Spurs got to skip 32 spaces in reaching the mountaintop.
Winning a championship gives you something. A swagger. An x-factor. A certain confidence (and perhaps a whistle or two in your favor). The Spurs got all of those things, and got them at a special, discounted, asterisk price. The small-market, shortcut champs went on to win 4 championships in 9 seasons, never repeating as champions. And nearly ruined the league in the process.
From 2002-2010, the San Antonio Spurs played in each of the least-viewed NBA Finals series in that 8-year span, reaching rock bottom when the 2006-07 Spurs versus Cavaliers series drew a 6.2 average – the lowest in NBA Finals history — a full eight seasons after the lockout.
The game’s popularity was low, in part, because the Spurs just weren’t entertaining. They never have been. They aren’t engaging. . Tim Duncan is so bland he makes shashimi seemed over-seasoned. There’s nothing that makes you want to cheer them or jeer them (unless they beat your team en route to a title). No one cares about the Spurs, and the NBA paid for that. At least people love to hate the Miami Heat.
The hate-able Heat and the journeymen Mavericks have all but restored the NBA to Jordan-era dramatics. The only thing better would have been if the aligning stars and Western Arms Race would have resulted in a Lakers vs. Heat NBA Finals, but the Mavericks became the underdog that some people actually loved once they charmed the Mamba and his band of character actors.
It was the most-viewed NBA Finals ever on ABC, with Game 6 drawing a 15.0 rating. But this transition from rocking out to locking out could have horrible effects if there’s a shortened season, mainly because of a stoic star player on boring, small-market team, waiting to take advantage of a potentially shortened season.
No, not the San Antonio Spurs. I’m talking about Kevin Durant (the most prosaic premier player since...Tim Duncan) and the Oklahoma City Thunder.
See, I think the Thunder are destined to be one of those teams. The one that always competes, but never wins. The one that suffers a major injury in what was supposed to be “their year.” The one that sees its star player suspended in a playoff game for leaving the bench. The one that just can’t get past that great player standing in the way.
Duncan is passing his fireless torch to Kevin Durant. And that could be very, very bad if the NBA plays a shortened season. |
However, if they get the shortcut, they may be able to. If Russell Westbrook doesn’t have 82 games to implode. If Kendrick Perkins doesn’t have time to break down. If James Harden doesn’t get a chance to get into and out of a slump. If they never have to do those things, they might topple the older Mavericks, L.A. Lacklusters, and evil Heat and become a perennial powerhouse.
Phil Jackson famously remarked that the Spurs ”needed an asterisk next to their championship.” Spurs fans were outraged. So outraged that years later, they stopped buying tickets to playoff games. It’s true. The Spurs are the only championship-caliber team that I’ve ever seen that doesn’t always sell out playoff games.
Should the Oklahoma City Thunder win an asterisk championship, the NBA might very well dip back into Spurs-era ratings. The Heat, Lakers, and maybe another team will be able to sneak a ring or three in on them, but they’ll be around just long enough to annoy fans and keep them from fully committing to the NBA, season in and season out.
This summer, as the players and owners sit at the bargaining table, I hope they remember the season that spawned a manufactured virus of a dynasty that crippled the league for years. They can’t afford to create another one just as they’ve gotten rid of the old one. This is too important.
If they don’t get this right, the revenue they’re arguing over splitting will be a lot lower than it will be if they do. This is high stakes poker, owners and players. Play the full 82 games or don’t play any at all. Bet it all. Not crowning a champion is better than crowning the wrong one. Don’t believe me, believe the ratings. Read ‘em and weep.